Author launches book in Global Entrepreneurship Week to help small businesses
How to take your business to the world
by Emma Jones
Best-selling author and business expert, Emma Jones, releases her third book during Global Entrepreneurship Week and it couldn’t be better timed as the book has been written to help small businesses go global.
Written for business owners who have considered international trade but don’t know where to start, and for businesses making sales overseas and wanting this to grow, the book shows how to go global in five basic steps and illustrates how it’s done with stories of successful exporters.
“I decided to write the book after meeting a young entrepreneur who was importing fair trade bags from India, applying a unique print design, and selling the finished item to major stores in the US; all from her spare room” says Jones.
“I could see other small business owners being put off from going global by perceived difficulties of language/culture/payment. In ‘Go Global’ I put paid to these perceptions and make the point you don’t have to be a big business with big budgets to be a globally successful one. Faced with a slow growing domestic market, there’s never been a better time to look beyond our borders and sell goods and services to a customer base of 1.2 billion people. This book will show you how.”
The book has three key parts; Part One looks at the reasons to go global and asks why, out of a base of 4.8 million small businesses, only 75,000 are currently exporting. Part Two guides the reader on how to succeed by taking five basic steps (Research/ Promote/ Make Sales/Deliver/ Go Local), all of which can be achieved on a budget. And the final section introduces public and private sector bodies on hand to help; organisations such as UK Trade and Investment, the Government body charged with encouraging exports.
“Several surveys show low awareness of the public support on offer. In the book I make recommendations to government on how they can improve visibility amongst small businesses and ensure their international trade programmes are fit for purpose. One of the programmes requires you have to be a company with five employees and been trading for more than three years. This doesn’t match with micro businesses who leveraging technology and going global within a year (or less!)”Twenty companies appear in the book, telling stories of their international success; from Jane Field who is selling her Love Letters to customers in Australia, Sweden, Denmark and Germany to brothers Paul and David King whose online time trading software is going down a treat in the US market.
With country profiles of the UK’s top exporting nations, an outline of five sites that offer access to an audience of 828 million people, cultural briefing notes and tips and links to all the tools you need, consider this book your guide as you embark on a journey of international deals and discovery.
Go Global – how to take your business to the world is published by Brightword Publishing, a joint venture between Enterprise Nation, Harriman House and serial entrepreneur, Doug Richard.
The book and Go Global micro-site is supported by
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