This book is aimed at garden lovers and anyone keen to turn their gardening talent into a business.
It's for those who, while stuck in an office, have always dreamed of making a living outdoors, for second career-ers who have a flair for gardening and want a job that makes them happy and for anyone who would like to combine a love of plants of gardens with the freedom of being their own boss.
Uniquely, the book looks at the diverse opportunities that exist in gardening, from running a nursery to building a garden maintenance business, and from training to be a landscape designer to writing about gardening for a living.Taking the reader through how to pursue each type of business successfully, it looks at everything from researching the competition, training and internships, to how to get your first job, develop a network and grow the business.
As well as all the practical information required to start a gardening business, this essential guide profiles 20 individuals and tells their inspiring stories - from the doctor who became a garden designer and whose work ended up on national television, to the high-flying fashion director who gave up the rat race to make a living from growing traditional roses.
Packed with advice, tips and resources, this book offers everything you need to start your own successful gardening business.
Table of Contents
1. Coming up with Your Initial Idea
What Do You Want to Do?
CASE STUDY: Angus White, Architectural Plants
CASE STUDY: Sarah Mead, Yeo Valley's Organic Garden
2. Thinking Outside the Box
CASE STUDY: Guy Watts and James Gubb, Streetscape
CASE STUDY: Jimi Blake, Hunting Brook Gardens
CASE STUDY: Lisa Rawley, Fleur de Lys
The Career Changer
CASE STUDY: Sam Ellson, The Traditional Flower Company
3. Getting Qualified
CASE STUDY: Caroline Knight, The Quiet Gardener (garden maintenance)
CASE STUDY: Juliet Sergeant, Garden designer and lecturer
4. Forming a Company (Technicalities)
CASE STUDY: Mark Yabsley, Pod Garden Design
CASE STUDY: Sue Gray, Damhead Nursery
5. Forming a Company (Practicalities)
In the Beginning
Day to Day
CASE STUDY: Louise Cummins and Caroline De Lane Lea, Gardenmakers
CASE STUDY: Alan Shipp, National Collection of Hyacinths
6. Establishing a Client Base
CASE STUDY: Hugo Bugg, Garden designer
CASE STUDY: Graham Gough, Marchants Hardy Plants
7. Building a Network
CASE STUDY: Gill Chamberlain, Garden Rescue
CASE STUDY: Gilly Pollock, Plant nursery promoter
8. PR and Promotion
CASE STUDY: James Alexander-Sinclair, Landscape designer
CASE STUDY: Georgia Miles, The Sussex Flower School
9. Dealing with Customers
CASE STUDY: Louise Dowding, Designer and gardener
CASE STUDY: Alison Marsden, Gardening by Design
10. Developing Your Business
CASE STUDY: Sean Walter and Keith Pounder, The Plant Specialist
CASE STUDY: Mike Kitchen, Rocket Gardens
Conclusion: Words from the Wise
On Starting Out
On Customer Care
On Managing Projects
About Sophie Davies
Sophie Davies is an experienced journalist who studied garden design at the English Gardening School. Today, when not writing or designing, she spends her free time gardening at her home in West Sussex.
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